You know that writing a blog post takes a lot of time. It requires doing research, structuring ideas, and explaining everything in detail.

But when it comes to social media, things are different. Social media platforms have their own content length preferences. Most of them do not favor long explanations. They usually prefer clear, short, and engaging posts.

This creates a common challenge for writers: converting a long blog into a short post without losing the core message. However, with the right approach, it becomes easier to do. Let’s learn it in detail below.

Converting a Long Blog into a Concise Social Media Post

The following are the easy ways to convert a long blog post or an article into a social media post:

Identify the Core Message

A blog post is usually written around a central idea, and then comes the supporting information. Take some time to understand what the blog is actually about. It could be a news update, a tip, new information, or a solution to a problem. 

Once you get the core message, it becomes easier for you to extract content for a social media post. Remove all the supporting details as you need only the main information. 

Ask yourself a simple question: what should someone remember after reading this?

After getting an answer to this question, it becomes easier for you to make posts around that idea. This way, your post delivers the value of the original blog.

Break the Blog into Key Points

Blog posts often contain lengthy information and long paragraphs. Convert such information into a short, digestible form. Read the blog carefully and highlight the most important points. These may be:

• Tips
• Steps
• Key takeaways
• Important facts

You don’t actually need all of them at once. Select two or three from these that help better support your main message.

For example, if your blog explains ten tips about fitness, you can turn them into a short post by selecting the top three (only the names of them). This way, your post becomes concise and punchy.

Make the Wording Simple

Blogs usually contain detailed information, complex terminology, references, and infographics to completely educate the audience about a specific topic. However, social media posts may not require this kind of depth. 

Shorten the sentences and remove anything that feels extra or complex. Remove the depth that writers may have used when explaining the topic. Rather than including everything, say just enough to make the point clear.

For instance, 

The original sentence in the blog: “Consuming a balanced diet that includes essential nutrients, vitamins, and minerals is important for maintaining overall health and energy levels.” 

can be written as: “Eat a balanced diet to stay healthy and active.” 

This way, you can convey your thoughts with clarity instead of complexity.

Write a Hook to Grab Attention

Users on social media usually scroll fast as they have a lot of content to explore. If your post fails to attract their attention, it will likely be ignored.

So start your post with a strong hook to grab the attention of the audience. This can be:

• A question
• A bold statement
• A relatable problem

For example, you can start with something like:

“Still running late even after setting five alarms?”

This type of hook can grab users’ attention as it can relate to them and may get them interested in reading further.

Convert Text into a Structured Format

You can’t just take a paragraph and post it on social media directly. You have to structure it in such a way that the information can be scanned easily.

You can use:

• Short phrases
• Bullet points
• Numbered lists

Instead of writing one long paragraph, break it into small chunks. Each line should carry one idea, as shown in the image below:

This makes your content easy to understand at a glance, allowing users to quickly grasp the main points. This also helps make your post engaging.

Adjust Tone for Social Media

Blogs and social media posts vary in tone. Blogs are more detailed and packed with information, while social media posts are more direct and conversational.

So you need to adjust the tone of the post. Also, you need to make sure about the platform’s tonal preferences before adjusting it. 

Well, in most cases, Facebook performs better with a casual tone. On the other hand, people on LinkedIn usually expect a more professional tone. Therefore, you need to consider it to better connect with the readers.

Utilize AI Tools to Save Time

Shortening the lengthy content takes much time and effort. You have to read the whole blog multiple times to find the main areas. After that, you need to write them concisely.

However, this process can be made easier with AI assistance. You can insert a lengthy blog into tools such as Article Summarizer to automatically shorten it without skipping any important information. You can refine the tool’s output a bit (if necessary), adjust its tone, and add a hook. 

This way, you can quickly turn long sections of a blog into concise information with less manual effort, making the process more manageable.

Add a Clear Call to Action

You can use social media posts to educate users as well as to encourage an action. It can be something like:

• Read more
• Share your thoughts
• Save this post
• Visit the full blog

These CTAs make your social media post even more engaging. On top of it, you can make the users visit your original blog, improving your blog visits. Your simple CTA can increase the interaction of your post. This can convert passive reading into real engagement.

Repurpose One Blog into Multiple Posts

The good thing with making a social media post from blogs is that you never run out of content. A single blog post can be converted into multiple social media posts. Each section of a long blog post is usually packed with ideas, which can become its own piece of content.

For example:

• One post for each health tip
• One post for key takeaways
• One post for a summary

This way, you can get more value from a single blog. Also, it keeps your social media account active and users engaged.

Keep Testing and Improving

All the posts you make from a long blog post may not get the same engagement. Some might get more attention and engagement. Whereas others may not engage the users as much. You have to pay close attention to: 

• Engagement
• Likes
• Comments
• Shares

By observing these factors, you can understand what your audience likes to see. You can make posts according to their preferences. Over time, you’ll get better at creating social media posts that better connect with your audience. 

Wrapping it Up

You can’t just copy a paragraph from a long blog post and turn it into a social media post. You need to go through the whole blog to find strong sections that you can turn into concise posts.

Start by getting the main idea of the blog. Remove the supporting information. Break the information into key points on which you can create separate posts. You can also get help from AI tools to speed up the process.

Simplify the language and adjust the tone according to the targeted social media platform. I’ve explained the process to turn a long blog post into a concise social media post. Try applying these the next time you make a social media post and see how they help simplify the process.