As a business owner, your main concerns are providing a high-quality product or service, keeping your current customers happy while attracting new clientele, and most importantly, turning a profit! So, how does a website fit into your strategy?
We talk to business owners all the time who don’t believe a web presence is necessary in their line of work. “My business isn’t web-based and my customers aren’t tech savvy,” they say. To that we reply, “You’d be surprised.”
80% of consumers trust online reviews as much as personal recommendations from real people.
82% of small business owners have said their main source of new business is referrals.
The bottom line is, your customers ARE online.
Your Competitors Already Have a Website
The competition has already harnessed the power of the web. It has become a crucial part of their branding and marketing. Your customers may even be reading their blog posts! The guy across town is getting referrals, reviews, sales leads and buzz by taking advantage of the digital space. What are you waiting for?
Like It or Not, People Are Already Discussing Your Business Online
From Facebook and Twitter to Yelp and Angie’s List, your business and your competitors’ are being discussed. Users of your products and services are sharing their experiences with friends and family. Without a presence on the web, how can you expect to monitor, respond to, and take control of the conversation?
You can use your website to respond to reviews, introduce improvements to your offerings, and engage those users who are already online and interested in what you have to offer.
A Website Can Be Your Most Effective Sales Tool
With a majority of consumers prequalifying purchases through online research, not offering information is like turning your back on them. Even a simple website outlining the features and benefits of what your company offers will serve as a 24-hour salesperson. Whether you sell products directly online or just introduce your business, you cannot ignore this crucial component of 21st century commerce.