The new electronic interdependence recreates the world in the image of a global village. – Marshall McLuhan, “Gutenberg Galaxy”, 1962

In 1962, nearly three decades before the Internet became publically available, Marshall McLuhan predicted the future. Now, as humans in the digital age, we live not just in our own cities and towns but also as citizens of the world. We can access incredible amounts of information with ease and have the ability to communicate over long distances at the touch of a button.

So, what impact does globalization have on our interaction with each other, specifically when it comes to business? We now have the opportunity to form alliances and creative partnerships with anyone in the world. Meetings can be held via Skype and screen shares, information can be exchanged through emails and over the phone. But one thing is missing: human touch. That face-to-face interaction; the tangible sense of ease you can only achieve by sitting down with a person and getting across your ideas. Putting pen to paper and hashing it out.

You may think it’s an old-fashioned notion, but even in the techno-centric business of web design, a handshake can mean a lot. That’s why it’s so important that even as we expand our global consciousness, we don’t forget about our actual neighbors.

It’s great to have options, but with the glut of web design firms screaming for your attention, it can be hard to filter by quality. Here in New Jersey, we have a long history of high-level creative excellence. From actors like Jack Nicholson and Michael Douglas to musicians including Bruce Springsteen and The Four Seasons, the Garden State has a tradition of artistry. Our ability to produce top-quality web design in NJ is no different. Major international companies including KT&C, Johnson & Johnson, and Coca-Cola are just a few who have worked with New Jersey web design agencies to create online experiences shared by millions.

So the next time your tri-state area business is in need of new website, redesign or other digital presence enhancement, just remember that you may not have to look any further your own backyard. You can find some of the very best designers, programmers and creative thinkers in the business, all right here with a New Jersey design firm.


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