Great typography can be an effective tool helping an ordinary design pop. Too often in web design, typographic elements are ignored in favor of graphic effects such as flash animation or glossy buttons. In the past, “web-safe” (e.g., Arial, Helvetica, Courier) fonts have limited designers. Now countless options are available due to services like Google Fonts and TypeKit.
Don’t underestimate the impact of typographic solutions. Spend some time looking at the following examples of sites that utilize type in unique ways: