We have gotten very positive feedback from our reps on the updated website. They love it. Also, I felt that the launch was extremely successful, with a seamless transition between old and new site.
Deborah Conti, Marketing Coordinator, Designplan Lighting, Inc
Read the Full Testimonial on Clutch.co
Our website was created close to 15 years ago. It has an outdated look and the functionality was waning. We hired Lform for the development and recoding of the website since we do not have an in-house team. We liked that they were a local New Jersey company in Montclair—since our last web service company was in North Carolina. We needed a CMS system with high functionality in the search category to help our reps across the country, and needed an updated more modern look to go with our products.
We had a kick-off meeting, and then a design and wireframe meeting. After that we had various benchmarks to meet in the content delivery section of development on our end, then the development on their end. We were always provided with a deck after the meetings to review, as well as ample time to review the design and make changes as necessary based on our vision. There was CMS training provided on the WordPress dashboard and overall the communication was always present with questions or concerns we had. All concerns or changes were addressed in a timely and organized manner.
We have gotten very positive feedback from our reps on the updated website. They love it. Also, I felt that the launch was extremely successful, with a seamless transition between old and new site.
They delivered a professional website with an updates modern look that we wanted. It provides all the functionality that we wanted and can be updated and added onto in the future. I found their timeline and organizational style to be very helpful since the website is only part of my duties at the company.
We worked with four members of their team, including Ian (CEO), Brandon (Head of Operations), a project manager, and their design staff. Their team went from fact-finding to wireframe development, design, and the coding of the final product.
Dan Callas, Executive, Avenues in Motion
Lform Design developed our website from scratch using WordPress. We started by doing research through a couple of interviews to figure out exactly what we wanted to get out of the website. After that, they established a timeline.
They were communicative throughout the project, stuck to our deadlines, were responsive, and put in some extra hours to fulfill our requests. Regarding tools, we used email and video conferences. They were able to deliver the specific look and functions we wanted for our website. Overall, we were delighted with their final product.
The entire team was always in sync, and everybody was aware of what was being done on my website. They struck a good balance between engaging with me like a small agency and delivering like a large company.
Vic Fiore, President, Magnolia Home Remodeling
Lform Design delivered an aesthetically pleasing website that met Google’s functionality and usability standards. The team’s internal and external communication practices were highly appreciated by the client. They were engaged, responsive, and able to keep both themselves and the client accountable.
The website is a clear improvement from our previous one, performing as it should and meeting Google’s benchmarks in terms of functionality and user-friendliness. It is also very flexible and allows me to easily make changes to the site on my own. It is aesthetically pleasing, and we’re very happy with the outcome.
I worked with a project manager and a lead designer with whom we had the most contact. There was also a trainer who helped people in my office understand the administrative side of the site, and a coordinator who kept the whole project on schedule
I found that although extremely creative in designing websites, they were very strategic and systematic in their approach to project management.
Charles Ott, Managing Member, Levine Jacobs & Co.
The project started with an analysis of our current site and discovery phase where Lform took the time to get to know our company, our tastes in design, and how we felt we needed to be viewed online. They took that information and began the initial design phase, where they presented us with various options they felt embodied our company.
Once the final design was approved together we went into the development and content collection stage where they worked with us until the final launch of the site.
They constantly shared statistics and insight on how websites were used to assist us in making decisions and providing content.
The project was managed effectively from start to finish, Lform had strong communication across their team and we made each deadline throughout the project timeline which was extremely important for us. They have a process and system that works and assures their clients they are always on top of the job.
Lform Design was there for us every step of the way. They were very trustworthy and gave us such a sense of comfort that what we needed…
Andrea Canfield, Web Project Lead, SP Wilmad
We hired Lform Design to help us migrate the site to a new server and make the necessary changes in order for it to become user-friendly for our distributors and end-users.
We had a very old website that was built on WordPress with WooCommerce plug-ins but was no longer supported by the SQL server. There were a handful of issues with the site and we could no longer run updates, add or delete products, or even change the displayed prices. We couldn’t even take guest orders that were not payable through PayPal due to the site not being PCI compliant.
Throughout the development, Lform Design provided documentation and training to ensure that when the site would be handed off to us, we would be able to navigate through it. They gave us videos that outlined how WordPress worked, where we would find things on the site.
Their development work has allowed us to manage and customize the website internally instead of outsourcing everything to a development agency. The UX/UI is 100% better.
Lform Design was there for us every step of the way. They were very trustworthy and gave us such a sense of comfort that what we needed would get done in the right way.
They fully understood our needs as well, capturing technical requirements that even we weren’t able to provide. We found them really wonderful to work with because they did everything with a lot of patience and humor, which we needed. They under-promised but over-delivered.
It was nice to be going through that process where I felt I could rely on their expertise.
Barbara Castiglia, Executive Editor, Modern Restaurant Management
Lform Design helped us form the whole company. We worked with them for a number of months to put together what we wanted to do. Lform always listened and empathized with what we felt was important. They really understood what we wanted to do. They did everything: design, training, and finding a system that was the right solution for us. We wanted something that was user-friendly.
Lform Design made it about the process, and that, to me, spoke a lot. We were trying to achieve a goal together and they wanted everything to be successful. I found their suggestions to be very helpful and we relied a lot on their expertise. Also, we had fun working on a creative project together. It’s a hard process to create something and to establish a whole business. It’s exciting and scary at the same time, and it was nice to be going through that process where I felt I could rely on their expertise.
Not a week goes without someone commenting that they love the look and the feel of our site. People are very impressed that it’s eye-appealing and easy to read. They like some of the suggestions that Lform had made, such as adding how long it takes to read different articles. When we started, no one knew who we were. We were just this online magazine for the restaurant industry. We’ve grown extraordinarily fast and we have been very well received. A lot of that is because people like what they see. That’s a testament to Lform’s excellent work.
They took the project on and showed that they cared about it as much as we did.
Greg Heden, Marketing Manager, IPL
“Our previous website was designed about 15 years ago, so we reached out to Lform to redesign our site. We were looking to develop, design, and upgrade our website to modernize its appearance and better connect with our customers online in addition to recreating the branding of our logo.”
“During our initial meeting, we discussed our goals for the new site and logo, and we laid out our full timeline and work process. We then began work on our logo and branding. They came up with two logo ideas, and we picked our favorite option and refined it.”
“Next, we started work on the site and discussed the types of web pages we wanted and how we wanted our information displayed. Some important features they developed include a contact form and a search function. Users can fill out the form to place inquiries about multiple products. We used their copywriting services to review and edit our content. They also helped us highlight our visual content and site imagery through their designs. They delivered a well-designed site that was mobile, desktop, and tablet friendly.”
“We have considerable online traffic and based on the types of pages visited, it’s obvious users are finding us through Google. We can also tell from the inquiries submitted through our site that we’ve actually re-established contact with previous customers. We have had a noticeable uptick in potential candidates that have stopped by our booth at college career fairs, which we attribute to our new branding, more attractive logo, and improved site.”
“They are extremely personable, which separates them from other web designers. They took the project on and showed that they cared about it as much as we did. They didn’t treat us like a client but like a friend. They took the time to learn about our company during our initial meetings by asking us questions about our services and business culture in order to better develop our logo and site. They were creative when redesigning the site, but they made sure it still worked for our business model.”
I could talk to any of them whenever I needed help with a specific task.
Sophia Bishop, Sales & Marketing
“Our previous website was archaic, and we couldn’t update it ourselves; it wasn’t aesthetically-pleasing or user-friendly for someone unfamiliar with code. We were also in the process of combining three businesses into one, so the new partner would be replacing the previous web design firm.”
“Lform was local and spent a lot of time with us writing proposals. Before even hiring them, they met with us several times to make sure they understood our needs that were frequently changing. They didn’t seem to have a problem with that, which was refreshing and much needed.”
“We collaborated extensively, with me providing lots of information and vendor logos so Lform could design the exact site we wanted. The previous version was incredibly basic, so Lform had quite a bit of work to do. We became acquainted with everyone on the team, so I could talk to any of them whenever I needed help with a specific task.”
“One of the most important components was the backend they implemented on the WordPress site. It gives me full admin access, so I can make changes without having to do any code. Lform also integrated our social media and blog onto the home page.”
“We’ve definitely had more site traffic and leads through our contact form. I’m the only one who maintains the site right now, and I love using it. It’s simple to navigate and easy to understand.”
They educate us on trends and what makes sense when it comes to long-term and short-term fixes.
Danielle Rettino, Marketing Manager, REdirect Consulting
“The partnership with Lform started before I joined the company. We continue to work with them because they’ve honed in on our messaging and make an effort to understand our niche industry. Since they built our website on HubSpot, their services have moved to content creation, website updates and development, and design.”
“Lform Design has a 100% on-time delivery rate when it comes to copy and content. They always show a lot of professionalism in the design process; they take feedback really well, but sometimes, we don’t need to give feedback because it looks great already.”
“They also push back if I’m not aware of a reason to do something differently. They educate us on trends and what makes sense when it comes to long-term and short-term fixes. Their area of expertise is definitely in web development and design, especially for Hubspot; it’s hard to find people who can work within HubSpot.”
They go above and beyond to understand my business and our market.
Sara Fulford, VP of Sales & Marketing, Hockmeyer
“Our marketing material was very antiquated. I wanted to take our content and reissue it in a more modern and user-friendly way. I’m the only member of the marketing department at my company, so I knew I’d need to bring in a third-party vendor.”
“I clicked right away with the Lform team. They helped with web design, developing print materials, digital marketing, and print advertising. Their team worked with me to create a host of marketing materials that we could use at trade shows and online to present our company to the market.”
“We’re appearing closer to the top of search results. Qualitatively, the nature of our advertising is much more professional. Our company image is more sophisticated. We have a shared calendar with all our project milestones. They help keep me on track. We schedule regular meetings to keep our projects on track. The meetings are efficient, and we get things done.”
“I feel very comfortable that they’re a local B2B provider. They go above and beyond to understand my business and our market. The advice that they give is really relevant.”
They’ve just been a really great team to work with, going above and beyond to make the relationship easy for everyone.
Andy Ng, Vice President, Golden Fortune
“Our company didn’t have a very strong online presence, because our website at the time was about 15 years old. We decided to refresh our branding and perform a website rebuild to go along with it.”
“Lform started from scratch because of the outdated framework that our old website had been built on. Our business had also shifted focus over the years, so what we were targeting back then wasn’t necessarily what made the most sense now.”
“We walked them through who we are, what we do and who our competitors are, and other information about the business. From there, they helped us to create a product that really showcased our business and helped to inform and direct potential customers to the right channels in order to secure them as leads.”
“They’ve been very responsive to us no matter how busy they are, usually getting back to us within the same day or the next. They’ve just been a really great team to work with, going above and beyond to make the relationship easy for everyone.”
“What really sets them apart is their willingness to work with you to meet every need you have for the project. A lot of organizations just want to churn out the project and get it done, but they treat their work far more as a relationship than as a project. Their commitment to us is clear in all of their deliverables and recommendations to us.”
We found the whole process to be really smooth from beginning to end. Lform had such positive energy.
Burak Ozelgil, Operations Manager
“Our website has been down for a couple of years, so we needed to get that back up and running. Lform completed the design and development of our website. We found Lform, checked their portfolio, and got a good impression so we decided to partner with them.”
“After we showed the team a few of our competitors’ websites, they decided on colors, fonts, and everything else about what the site would look like. They used BigCommerce for the development.”
“We found the whole process to be really smooth from beginning to end. Lform had such positive energy, and they made us feel very comfortable working with them. The website looks as good as we wanted it to. Everything was perfect. They delivered everything clearly and on time. Lform’s communication is exceptional. They were always very upfront about their plans during the project.”
Tell them exactly what you want and Lform will deliver.
Lorraine Aboughanam, VP of Sales & Marketing, Elite Ingredients
“Lform basically rebranded the company. Their team updated our logo and updated our whole website to include most of our products. Our original logo was a natural sunflower, and we wanted Lform to make it more modern. They implemented all of the content on the website.”
“We found Lform online and contacted them. Unlike other companies, they immediately responded to us. We liked that their team was closely located to us too. Their team’s on point. They quickly communicate, even by text message. Their team pays attention to detail. They attend to the smallest design details.”
“Tell them exactly what you want and Lform will deliver.”
Other companies were only focused on the website, but this team was focused on delivering a sales tool. They understood the business.
John Grant, Director of Sales & Marketing, L&R Ultrasonics
“When I came to the company, our website was very antiquated. A lot of our marketing tools were also outdated because we are a 90-year-old company. We needed a lot of guidance.”
“What made me choose Lform Design was their holistic approach. Other companies were only focused on the website, but this team was focused on delivering a sales tool. They understood the business.”
“We collaborated with Lform Design to create a tool that would help us advance in e-commerce. They helped us update both our website and our other marketing tools such as copy and datasheets. Now, the team is doing our monthly tracking and maintenance.”
“It took a lot of collaboration to rebuild some of the old tools and then create new ones. Given the sheer volume of information that we had to dump on them, their team did a good job of learning and understanding our business. Their holistic approach is impressive. Lform Design wants to help us build our business, and not just create a pretty-looking website. They are an excellent team to work with because they are very knowledgeable.”
We needed to work in tandem to make this happen. Everything they did was custom-made to our needs and requirements. Lform made this a reality.
Giovanni Villalona, CTO, AAA Innovations
“They were receptive and easy to work with. There was no point at which they didn’t make an effort to try and get exactly what we were going for. Everything they did was custom-made to our needs, and it was all done. Lform Design provided everything, from early ideation, to design, to full development and deployment.”
The launch of my new website coupled with Lform’s smart SEO tactics, content generation, and consistent blogging has helped my site gain traction and position my company as a true industry leader.
Danny Castillo, CEO, DCI Signs
“Lform Design has been a great web design partner and has really helped elevate my brand. The launch of my new website coupled with their smart SEO tactics and content generation in the form of regularly ghostwriting for my blog, Lform has helped position my company as the true industry leader that it is. We also worked with them to develop custom videos and photography to demonstrate DCI’s scope and expertise. I would recommend this agency to any B2B company looking to improve its digital presence and its overall brand strategy.”
Lform built us an impressive, modern website that helps us properly compete within our industry and really reflects our level of professionalism and quality products.
Joe Ciancimino, Sales & Marketing Manager, Bergen Cable
“When we began our search for a web design agency, we knew that a local firm was very important to us. We wanted to work closely with our web design partner and have face-to-face meetings as needed. So, we Googled “NJ web design company,” found Lform, and had a good gut feeling about working with them from the very beginning.”
“Lform built us an impressive, modern website that helps us properly compete within our industry and really reflects our level of professionalism and quality products. Lform helped us refresh brand identity, design marketing collateral, and connected us with an outstanding photographer to highlight our products on the website. We couldn’t be more happy with the results and highly recommend partnering with Lform.”
(Lform) are hardworking critical thinkers who really strived to understand my business and marketplace, making sure each move they made was strategic and purposeful.
Tom Pederson, CEO, Rheogistics
“My relationship with Lform has been a good one every step of the way. They are hardworking critical thinkers who really strived to understand my business and marketplace, making sure each move they made was strategic and purposeful. They really pushed me to understand my own business better and helped me present it in a professional, organized way through my new website. They designed a new corporate branding identity for Rheogistics that really makes us stand out in the industry. Now we are able to present our company in a much more positive way, which will help tremendously with sales. Lform’s procedures were also very helpful, keeping the ball rolling at all times and making sure we were on task and on time. I look forward to working with them in the future.”
Where I feel Lform really shines, is the ongoing copywriting services it provides, ensuring that there is a constant stream of fresh content for our blog and other digital marketing initiatives…
Faraz Memon, Principal, REdirect Consulting
“Lform’s partnership with REdirect has been a fruitful one. Lform not only built a custom website for us, but helped us with strategic rebranding, SEO, content management, and copywriting. The Lform team helped us create a corporate brand and new website that reflects who we are as a company. The site’s simple and modern interface positions us as the industry-leading professionals that we are, and has really enhanced our online presence.”
“As our digital partner, Lform has helped us establish measurable marketing goals, hosting regular check-in calls to review the site’s performance. I appreciate their candor during these calls and meetings.”
“Where I feel Lform really shines, is the ongoing copywriting services it provides, ensuring that there is a constant stream of fresh content for our blog and other digital marketing initiatives. We recommend Lform for any B2B company looking to perfect its online brand and get results.”
No surprise to me that our site won an AVA platinum web design award!
Randy Ramirez, Marketing Coordinator, Dauphin
“As Dauphin’s marketing co-ordinator, I wear a lot of hats. I’m involved in a lot of projects and often spread myself thin. We desperately needed a website to showcase our award-winning office furniture and a digital agency that could take the reigns on the project since I was so busy. We had a vague idea of how we wanted to organize the site, but Lform took it to the next level with incredibly smart filtering and searches.”
“We also wanted to make sure the site was mobile-friendly and easy to update. Lform knocked these requests out of the park with a beautiful and modern responsive design that was absolutely easy to update. No surprise to me that our site won an AVA platinum web design award!”
When you work with Lform you get more than just a web design company!
Jim Hespe, General Manager, CAST Lighting
“From our initial interview with Ian, from Lform, we felt that he understood who we were as a company and what we were looking to accomplish with our new website. We immediately knew we wanted to work with Lform. He had a well defined web-development process and time line schedule, which he was not afraid to hold our hand to the fire to get things done and Lform always delivered their end on scheduled time lines. Working with the Lform team was a pleasurable experience and they were very helpful in educating our marketing person on managing the back end of the website. Our finished website truly represents who we are as a company and makes our products pop. When you work with Lform you get more than just a web design company!”