Rheogistics is an industry-leading technology company that supplies polymer additives to the rigid PVC industry. Rheogistics’ products offer the unique ability to influence and control how PVC behaves during processing, resulting in stronger, greener, higher quality rigid PVC. Rheogistics approached Lform in need of a new brand identity and website that accurately reflected its cutting-edge technology, capabilities, products, and, of course, industry clout.
“(Lform) are hardworking critical thinkers who really strived to understand my business and marketplace, making sure each move they made was strategic and purposeful. ”
CEO, Rheogistics, Picayune, MS
Rheology Meets Web Design
Once the brand identity and tagline development were complete, we set out to redesign Rheogistics’ dated and confusing website into a fresh, sophisticated digital experience. We converted the existing technical jargon into palatable descriptions about the company, its process, and products, making it accessible and comprehensible by all.
We also improved the user experience by ordering the products by applications and organizing the information into digestible bits. This came in the form of offering downloadable product data sheets that keep the technical lingo separate from the website.
We additionally set up a resources page that offers Rheogistics’ published technical papers, embedded SlideShare and YouTube/Vimeo video presentations, and case studies to easily establish Rheogistics’ industry relevance and expertise. We gave Rheogistics the option to gate certain—or all—resources as a lead generation tactic. And last, but not least, we created a blog to support SEO.
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