Creating compelling copy that shares your brand message and delivers results
With the right copy, you can communicate your brand’s values and the unique benefits of your products and services to your audience.
Your business’s voice deserves to be heard.
We understand that it can be tough to know how to rise above all the noise online and connect with the right people at the right time. As your web design firm of choice, our mission is to elevate you above that noise.
Our expert copywriters can take your values, products, services, and mission, and distil them down into convincing copy your audience will love. And thanks to our combined decades of experience in digital marketing, we put SEO front and center to ensure that your copy delivers results.
We believe that with the right words, you can build a connection with your audience, drive them to take action, and meet your goals every time.
What is SEO copywriting?
Search engine optimization (SEO) copywriting has one simple goal: to ensure your website appears prominently in search engine results for specific keywords. We will work with you to decide on the most appropriate keywords based on real and up-to-the-minute data, then write copy that targets those keywords.
But SEO copywriting is more complex than loading your content with keywords. The best SEO copy is written for human readers, not just search engine crawlers. User intent—a person’s reason for typing those particular keywords into a search engine—is paramount. Our copywriters understand how to create persuasive and highly readable copy that serves your audience’s needs as well as pushing your website higher up the search engine results pages.
The result? More website visitors, more leads, more customers, and more profit.
What does a copywriter do?
Great copy gets to the heart of your message and conveys it to your audience. It builds a connection, invokes an emotion, and meets a need. A copywriter’s job is to build a deep understanding of your business and help you to communicate with your audience in the best possible way using the written word.
We will take the time to meet with members of your team to understand you, your business, and your vision. We will then craft original and creative content that aligns with your brand tone and voice. We can act as advisors, but ultimately you know your business best and will retain full control at every stage of the process.
The right copywriter is a partner in your business, and that’s how we see ourselves. Your success is our success.
Copywriting Services to Suit You
As an award-winning web design agency, we understand that getting your website online is only the beginning.
That’s why we operate as a one-stop shop for B2B marketing. We are here to support you through every step of the web design and digital marketing process. We offer a range of in-house copywriting options, all of which are fully customizable. We can offer copywriting services on both a one-off and monthly retainer basis.
Read on to learn about some of the services we offer. If you need a type of copywriting service that we have not listed, let us know and we may be able to craft a bespoke package to suit your needs.
Whether you are launching a brand new website or revamping an existing site, we work closely with you to create static web copy that both audiences and SEO algorithms will love. Static content is anything that is not changed or updated regularly, and generally serves an essential informational purpose for site visitors.
We can create static web copy for a wide variety of purposes including, but not limited to:
- Staff bios
- About Us pages
- Product and service descriptions
- Calls to action
Our web copywriting services are laser-focused on SEO success and lead generation. Your website will be SEO-friendly from launch, and all copy will be underpinned by robust audience research and aligned with the goals you specify for your business.
We can work with you to create additional resources such as infographics, ebooks, brochures, flyers, and any other digital collateral you need to reach your audience. We can also create slide decks for presentation tools such as PowerPoint, Google Slides, and Keynote, allowing you to impress your audience with stunning visuals and convince them with compelling writing.
Whatever your needs, our copywriters and designers will work in partnership to create highly informative content that is also visually appealing.
Blogging is one of the most powerful SEO tools you have at your disposal. Regularly posting interesting and relevant content can drive traffic to your site, raise your Google search ranking, and help to establish your brand as an expert in its field.
But updating and maintaining a blog can be time-consuming. So why not let us take it off your hands? We will develop topics based on robust keyword research and knowledge of SEO strategy as well as handling all the research, writing, and editing. If you prefer, we can also write blog content to briefs provided by you. Just give us a title and any keywords, and we’ll do the rest! Either way, you’ll enjoy a regularly updated blog that gives your company the exposure it deserves, while freeing up your time to focus on other things.
Our offers start from just 1 post every other month, but we can blog for you as often as you would like.
Newsletters & Email Marketing
Keeping in regular contact with your audience is vital if you want to see the best possible results from your new website. You might wish to share business news, give your customers access to special offers and promotions, or just let them know that you’re thinking of them from time to time. This is where newsletters and email marketing come into play.
We can create automated emails that link into whatever CRM systems or marketing tools you use, including SharpSpring, HubSpot, MailChimp, Constant Contact, and many others. These emails can be employed in numerous ways including drip campaigns, monthly mailings, and follow-ups with leads who use your contact form.
All content will be expertly written with your brand identity front and center. The best brand communications are those that position you as a trusted friend to your audience. We can help you create those relationships and build that trust.
SEO-minded, expertly crafted
We have been helping B2B companies achieve their goals for more than 15 years, and our specialists are here to act as guides to help you get your business where you want it to go. When you entrust your copywriting to Lform Design you can be assured that you’ll receive expertly-written copy that is SEO-friendly from the moment it goes live.
Whether you are a brand new company looking to launch a website for the very first time, or industry veterans aiming to take your success to the next level, we are beside you at every step. You believe in your vision, and your business deserves the best to turn that vision into a reality.
Are you interested in discovering how we can help you drive your business forward with the best website copy? Get in touch with our friendly Montclair, NJ web design team to discuss your needs and learn more about how we can work together.