With a client base made up largely of engineers, architects, and contractors from construction companies, DCI required a free online tool that allows this audience to easily generate bid specifications for its sunshades and canopies. And thus, the DCI SpecBuilder was born.

DCI wanted to go head-to-head with its competition’s version of a SpecBuilder, but we far surpassed them. The online tools provided by competition were clunky, unintuitive, and lacked flexibility—without an option to “go back” and change a spec, the user would have to restart the entire process.

Lform developed a smart, nimble, and easy-to-use nine-step system with thousands of permutations, allowing users to spec out a custom build quickly and on the go. As a result, the SpecBuilder became not only a marketing tool, but a sales tool for the DCI team, making use of it while out in the field.

To enhance DCI’s custom website even further, we storyboarded, filmed, and edited an opening homepage video showing DCI’s extensive capabilities and its production process—from start to finish—in just 30 seconds.

As the company continues to grow and expand its services, we continue to add value and support by creating fresh content including custom photography and informative blogs that position DCI as the industry expert.

To provide the full depth and breath of its latest endeavor—with the goal of pivoting toward this service: manufacturing sun-control products—we traveled across three different states to capture their latest work and capture images to use on the DCI website, blog, and social media channels.

We work with DCI on retainer to keep its site up-to-date and fresh with new, relevant content—something Google loves and rewards sites for with better search rankings. Additionally, we work with DCI to imtprove the website’s visibility and searchability with a multi-pronged SEO strategy significantly improving its Google search standings for select keywords and phrases targeting the tri-state area.